Hello! I'm Rolanda
I have had the great fortune of working on some truly inspiring projects while networking with many influential and creative individuals along the way. I believe in the power of working together to create a whole that is greater than the sum of its parts. For more information about my career experience, past projects, and current work portfolio, get in touch today.
In my current role, assistant marketing director responsible for a shoe product line with a Fortune 500 company, my core responsibility is to lead the marketing managers to prepare the analytics for monthly sales. I also manage the campaign budget, prepare wrap-up reports, and connect with our marketing agencies.
ATLANTA BICYCLE COALITION
Advocacy Campaigns Manager
Works directly with policymakers, regulators, and third-party groups at the national, state, and local levels to advance ethical transportation policy and educate the public on the safety.
Senior Marketing Manager
GEORGIA INSTITUTE OF TECHNOLOGY
Works directly with Marketing and Communications team to promote world-class training and degree programs to learners around the globe.
My greatest strength is strategic thinking. Earning my M.B.A., I am often able to quickly spot patterns and issues and create alternatives before my teammates even realize there is an issue.
UNIVERSITY OF NORTH FLORIDA
I earned my Bachelor of Science. degree with a concentration in Communications. My internship earned industry credit to working on an Emmy Award Winning Television show.
High School Diploma
FIRST COAST HIGH SCHOOL
From an early age, I’ve always been team oriented. I was the captain of my basketball team and Student Body President. My team building traits and relationship building skills has served me well in my career. I’ve always been a person who welcomes difference and values diverse perspectives.
Analytics - Advanced
SEO - Advanced
Content Marketing - Proficient
Social Media Marketing - Proficient
Pay-per-click advertising - Proficient
I manage campaign budgets, prepare wrap-up reports, and connect with marketing agencies. My past roles have provided me solid execution experience in all marketing aspects, including campaign planning, campaign management and analysis.
DIVERSITY, EQUITY, & INCLUSION
I consider myself an inclusive leader. For example, I'm currently studying Spanish to better connect with peers. Learning Spanish is my proudest achievement. I think my superpower is in establishing more meaningful connections.
I'm a passionate transportation advocate seeking to make a bigger impact. M y knowledgeable about mobility, policy and infrastructure with the political landscape, government and other civic entities.