Hello! I'm Rolanda
"Making a positive impact in the world can be incredibly meaningful."
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Rolanda Powell
My mission
My personal mission is to help socially responsible organizations reach their goals by developing and executing innovative marketing strategies and tactics that generate leads, increase brand awareness, create effective campaigns, improve customer engagement, and drive revenue growth.
To achieve these objectives, I leverage my expertise in marketing strategy, market research, branding, advertising, digital marketing, content creation, and social media management, while sharing my skills and knowledge in these areas.
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EXPERIENCE
15 Years
LONG-TIME ATLANTA RESIDENT AND DEDICATED SOCIAL JUSTICE ADVOCATE
Social justice advocate
Social movements and LGBTQ+ advocacy have always played a huge role in my personal and professional life. In my 15 years living in Atlanta, I have actively participated in a variety of social justice initiatives, including advocating for faith-based initiatives and serving as a leader in staff diversity, inclusion, and engagement programs across a wide range of industries. I have organized events and programs to build community, grow leaders, and transform culture through inclusive excellence. These experiences have allowed me to make valuable contributions at civic decision-making tables and produce more equitable strategies for my neighborhood and for the city at large.
2013-2022
Managing grantmaking portfolio
NATIONAL ADVOCACY
I have had the privilege of consulting for a diverse range of organizations and industries, including faith-based initiatives, LGBTQ+ advocacy, and anti-bullying campaigns. One of my proudest accomplishments to date was managing the grant portfolio for Gays in Faith Together (GIFT), an Arcus Grant recipient for its Gay Christian? Yes! Campaign. This experience allowed me to work with local communities and develop initiatives that are rooted in lived experiences and aimed at transforming current power structures across the United States. In addition to my work with GIFT, I partnered with former Mayor of Grand Rapids, George Heartwell, on an Anti-Bullying Campaign, and worked with the West Michigan Gay Men's Chorus. These experiences have allowed me to make valuable contributions to civic decision-making tables and produce more equitable strategies for my community and beyond.
2015-2021
Policy and Infrastructure
MORE EQUITABLE AND SUSTAINABLE TRANSPORTATION
In my previous work with non-profit organizations, I have gained a strong understanding of the challenges and opportunities faced by marginalized communities. In 2021, I played a key role in ensuring the city of Atlanta had accountable and engaged political leaders during the election year. I partnered with various organizations to provide deep engagement between candidates and voters and worked to garner support for a collaborative policy agenda.
EDUCATION
UNIVERSITY OF PHOENIX
Master's Degree
My greatest strength is strategic thinking. Earning my M.B.A., I am often able to quickly spot patterns and issues and create alternatives before my teammates even realize there is an issue.
UNIVERSITY OF NORTH FLORIDA
I earned my Bachelor of Science. degree with a concentration in Communications. My internship earned industry credit to working on an Emmy Award Winning Television show.
Bachelor's Degree
High School Diploma
FIRST COAST HIGH SCHOOL
From an early age, I’ve always been team oriented. I was the captain of my basketball team and Student Body President. My team building traits and relationship building skills has served me well in my career. I’ve always been a person who welcomes difference and values diverse perspectives.
CLIENTS
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SKILLS
Product Marketing
Research
Events
Communications
Public Engagement
Branding
EXPERTISE
MARKETGING
STRATEGY
MARKETING
RESEARCH
The overall plan for how a business will reach its target market and achieve its marketing objectives. It includes decisions about which segments of the market to target, what products or services to offer, how to position the brand, and what promotional activities to undertake. Marketing research provides the data and insights that inform the development of the marketing strategy.
The process of collecting and analyzing data about a target market, including information about consumer preferences, buying behavior, and trends in the industry. This information is used to make informed decisions about marketing strategies and tactics.
MARKETING IMPLEMENTATION
The process of putting a marketing plan into action involves taking the strategies and tactics developed during the planning stage and putting them into practice. It includes activities such as designing marketing materials, creating content, developing advertising campaigns, and launching promotions.